Hello! My name is Mihaela Zheleva, and I am the creator and owner of the MIJEL brand. The idea for MIJEL was born extremely spontaneously and naturally. My early dream was not to start a fashion business, but as MIJEL evolved, my curiosity about developing new models, managing brands, and learning about every aspect of incomplete development drove me to keep moving forward and seeking out the novel.
MIJEL is a vast world where the adventures never end, and as it's developing, it's becoming more attractive to me. It is a passion that, if it burns inside you, burns brighter with each passing day.